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5 Ideas for Instagram Posts that Work for Brands

Ideas for Instagram posts

 

As a business, having an active presence on social media is essential to engage with your audience and build brand awareness. Instagram is one of the most popular platforms for brands to reach their target customers with an estimated 1.628 billion users globally. Therefore, it is important to be creative in how you use this platform.

Here are 7 ideas for Instagram posts that will help create powerful messaging for your brand, ensuring that you capture the attention of your audience.

1. Showcase Brand Personality

Brand personality can significantly impact the way people perceive your business. A clear brand identity can help to appeal to a specific target demographic and generate interest from potential customers with the ability to get followers from Instagram. One effective way to showcase your brand personality is through your social media presence, specifically on Instagram. Check out our blog on the “different 5 brand personlity traits for content marketing” to get a better idea. From the colours and aesthetic of your feed to the hashtags and captions you use; every aspect of your social media can communicate your brand’s personality.

By crafting a cohesive and compelling online presence, you can engage with followers and establish a memorable brand identity. Whether you are a small business or a large corporation, prioritizing your brand personality can help you stand out and attract loyal customers who resonate with your values and messaging. Check out how Vessi, a Vancouver based company that sells waterproof shoes portrays it’s brand personality with posts like this:

 

View this post on Instagram

2. Gain Free Instagram Followers through User Generated Content

User generated content is increasingly important, because it makes posting social media content more efficient in terms of time, cost, and effort. This type of content is created by users rather than the brand and can be a powerful tool for building brand loyalty and driving engagement. User generated content can come in many forms, from social media posts to blog articles and video reviews. By encouraging user generated content, brands can tap into the creativity and enthusiasm of their audience. They can also build a community around their products or services. This can lead to increased engagement and even free Instagram followers, as users share and promote the brand on social media.

So, if you’re looking to boost your brand’s online presence, consider incentivizing user generated content and tapping into the power of your engaged audience. GoPro for example, is a master in using user generated content to stay ahead of the game. It doesn’t have to spend much on marketing campaigns but allows their customers to upload their own experiences using their GoPro on Instagram.

 

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A post shared by GoPro (@gopro)

3. Videos

Videos are an incredibly popular format for content, with social media platforms like Instagram being a prime example of how short videos have taken over the internet. Many creators use short videos on Instagram to showcase their skills and engage with their audience. Whether it’s a quick tutorial, a funny skit, or a behind-the-scenes look, these videos grab the attention of viewers and drive engagement. With the ability to catch someone’s eye within the span of a few seconds, short videos are an effective way to deliver information and create a connection with your audience.

There’s currently three ways to use video on Instagram. Instagram users can create Reels, Stories, and Live videos. As of now, 91% of active Instagram users report watching videos on Instagram weekly. To create videos that capture your audience attention and make them want to keep watching your videos, make sure you create an appeal using a hook, a teaser, attractive visuals, and captions. Here’s a great video example from Ikea Canada, that captures the attention of users once they come across it.

 

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A post shared by IKEA Canada (@ikeacanada)

4. Make it Interactive

In today’s fast-paced digital world, it’s crucial for businesses to stay relevant and engaged with their customers. One way to achieve this is by making your content more interactive. Engaging customers through interactive content can help increase brand awareness, boost customer engagement, and improve overall website traffic. By incorporating interactive polls, memes, a product sneak peek, contests, trending topics or music, quizzes, and surveys, or even creating an immersive experience through augmented reality or virtual reality, businesses can effectively grab the attention of their audience and keep them coming back for more, while gaining free Instagram followers a long the way. When it comes to increasing customer engagement, making your content interactive is a surefire way to achieve it.

Here’s a quite simple gamifaction interactive content from jamesp0p, who let’s his audience and followers interact with his post.

 

 

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A post shared by James Oconnell (@jamesp0p)

5. Posting Social Media Content Series on Instagram

If you want to make sure your followers come back for more, posting social media content series is an excellent way of doing so. You can create a series of posts or videos that revolve around a particular topic and post them in succession over the course of several days. This will give your audience something to look forward to and get excited about. You can also feature a different influencer in each post, giving your followers an opportunity to get to know more about the people behind your brand.

Conclusion

Those 5 ideas for Instrgam posts are an excellent starting point for creating posts that will captivate and engage your target audience. With the right focus, you can create powerful posts that will help boost brand awareness and engagement across your social media channels. Keep experimenting with different strategies and adapting based on what works best for your brand, and you’ll be sure to see success!

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